Concerned parents have slammed Primark for selling padded bras aimed at children as young as seven.The budget high street chain now sells a ‘My First Bra’ range for girls aged seven to 11.
Several parents have taken to social media to criticize the shop, accusing it of sexualisation.
Actress Emma Linley, 43, was horrified when she saw the ‘My first bra’ range for seven to 13-year-olds while shopping for her daughters in London.
Emma told the Sun the design fuelled young girls’ worries about body image.
“Do Primark sell padded pants for seven to 13-year boys to make their genitals seem bigger?“So boys are OK as they are but girls need enhancement?
Emma vowed to campaign to stop the sale of the bras, saying:
“I have two young girls. I do not want them facing puberty with this crap to deal with.”
Sarah Champion, MP for Rotherham, South Yorks, said:
“It is disappointing. This leads to the sexualisation of children and increases the social pressure on them to look older.”
Primark denied the bras were padded and said they are in fact “moulded”.
A spokesman added:
“We would like to be absolutely clear that these bras are moulded, not padded.
“‘My first bra’ ranges are designed and constructed purely for support, comfort, and modesty and adhere to the BRC’s childrenswear guidelines.
“There is no enhancement. This type of moulded bra is extremely common, and selling them is entirely normal practice on the high street.”