The Kardashians are the new mass market.
“In the old days, you’d buy ads in magazines and TV spots,” a marketing mogul told me. “Now, for $400,000, you get the Kardashians to post on Instagram.”
The products include makeup, clothing and music.
Kim Kardashian, under the influence of her husband Kanye West, cuts her own deals for up to $200,000.
But her sisters, under the management of mother Kris Jenner, work in unison. “The mother is doing bundle-buys.”