It may not get the buzz that New York, London, Milan, and Paris do, but Seoul Fashion Weekisn’t messing around. And not just because the show schedule is filled with young designers presenting innovative, otherworldly collections. The street style in the South Korean city is unlike any other: Here, color, pattern, and texture reign supreme — trends are adopted and reworked, and accessories, from hats and earrings down to bags and shoes, are taken very seriously.
Plus, the aesthetics are so diverse — from streetwear and K-pop to tailored and kawaii — it seems that no two outfits are ever alike (that is, of course, unless matching is part of the look). Forget Fashion Month fatigue, because this dispatch of Seoul street style deserves an A+. What better reminder that getting dressed is supposed to be fun than an influx of florals, silky bombers, and cute accoutrements from one of the coolest sartorial capitals of the world?
Wearing a matching suit set may seem daring enough — but look how fun it is when it’s adorned in quirky, colorful illustrations.
Athletic socks and platform heels? Now that’s an unexpected combo we can get behind.
Frayed denim and a sweatshirt that goes all in.
Yes, you can coordinate your accessories to your outerwear.
This would look just as cool on its own
So much color, so little time.
Get fancy with a tailored pair of jacquard trousers.
Yet another way to wear the dress silhouette of the season: the slip.
When Moonrise Kingdom meets South Korea