Typically when beauty brands name formulas after famous people, it’s because the shade is evocative of said celebrity’s personality or a hue they actually wear often. See NARS’ Audacious Lipsticks, for example, which include Liv, Rita, Raquel and Grace, or Gwyneth Paltrow’s new Juice Beauty shades called Reese, Chelsea and Cameron.
But Marc Jacobs took a slightly different approach when naming his latest Marc Jacobs Beauty Le Marc lip creme lipstick. He chose a namesake who’s a bit too young to actually wear makeup. His muse? A baby. Not just any baby: a royal baby. Specifically, Princess Charlotte.
Jacobs skipped right over mom Kate Middleton, the Duchess of Cambridge, and made his newest shade a tribute to Kensington Palace’s tiny tot. He must already see great potential. The shade named Charlotte — a high-pigment pink — debuted exclusively at Harrods in London on Friday. How quickly do you think it will sell out?