The adorable, heart-warming series is a part of the brand’s “ Strong is Beautiful” campaign. “Girls who spend quality time with their dads grow up to be stronger women,” Pantene said of the videos. “That’s why Pantene is teaming up with some of the toughest dads in the NFL to prove it.”
To demonstrate it, the hair care company enlisted Pittsburgh Steelers Running Back DeAngelo Williams, New Orleans Saints Tight EndBenjamin Watson and Dallas Cowboys Tight End Jason Witten.
“A Dad-do comes from the heart. It’s probably not a whole lot of style,” player Jason Witten said in the campaign video.