Pale white robot strippers with CCTV cameras for heads gyrated around poles to Justin Timberlake at a Consumer Electronics Show-related party at a Las Vegas strip club on Monday night.
The robots were flown in from London for the occasion and will be performing at the club all week in honor of CES, and Sapphire Las Vegas strip club Managing Partner Peter Feinstein said it’s all in a bid to attract more women.
“We were looking for something creative to do during CES that would sort of match what was happening in town,” he said.
Feinstein said he noticed the demographics of CES changing and that the typical hot women aren’t enough to lure a crowd to the club anymore. These days, you’ve got to offer something different.
“We’re appealing to a mass audience who looks on the internet, which we don’t normally do just as a gentlemen’s club,” he said, noting that if the club was only seeking to attract men it might just promote images of beautiful women from its Instagram.
“The majority of strip clubs are not appealing to people through CES,” he said. “We’re offering a different place to go. If you’re six people from a company and there’s two women and four guys, you can still here and have some fun and see the robots and not feel like you have to be part of a strip club.”
A pun-laden invitation for the grand opening event went out last week and invited attendees to, “Come watch sparks fly as the robo-twins shake their hardware and leave everyone wondering if those double Ds are real or made in ‘Silicone’ Valley.”
In the end, the event was unsurprisingly attended by around 80 percent men. Almost all of them were in town for CES and most decided to check out the human strippers before stumbling into the robot dance party.
As the party kicked off, female club promoters in tight silver spandex robot suits jumped around, hyping up guests and passing out drinks.
“There’s no other strip clubs that are doing this,” one female promoter in glittery silver makeup beamed. “We’re bringing all this technology, I think that’s pretty cool.”
“I think it’s a fun idea of us celebrating technology and the whole CES and saying, we’re going to take it to a sexy level,” said another.
Before long, the Star Wars theme song began playing and the two robots were unveiled.