“The Biggest Loser” needs to drop more than weight … its new logo is a total rip-off, according to a new lawsuit filed by former NFL lineman LeCharles Bentley.
Earlier this year, the NBC show decided to drop its original tape measure logo for a new stylized “BL.” Bentley, a former Pro-Bowler, says ‘Loser’ screwed up because he trademarked a very similar logo in 2013 for his O-Line Performance company.
Bentley says he sent a cease and desist letter, which was ignored … so now he’s suing NBC Universal and the producers for trademark infringement. He wants the logo changed, and a cut of the revenue ‘Loser’ made while using the new one.
Luckily for all involved, this will be handled by lawyers — LeCharles goes 6’2″, 300-plus pounds.